They walk you home, install shelving units, buy you beers, and support your love of fried food. And they ain’t too bad to look at neither (well, some of them). Ladies, rather than soaking up all that Valentines-related affection, let’s give it up for the male gender. Whether you’re spending the 14th wrapped in a lover’s embrace or partying down with your sisters in arms, I think most of us can appreciate Mr. Right, Mr. Charmingly Flawed, or Mr. Jose Cuervo. To quote Salt “˜N Peppa, as I’m known to do, “whatta man, whatta man, whatta man, whatta mighty good man,” or alternatively, “Brother wanna thank your mother for a butt like that.” Whatever your reason for rejoicing, here’s to the men!

That said, sometimes those gentlemen can be a little wily. Here are some tips for what to expect for your love life this February, and how to prepare for whatever hugs and kisses (or slings and arrows) come your way. The right beauty tool might just get you swept off your feet. Maybe all Ophelia really needed was a deep conditioning treatment.

New year, new you, eh? Girl, please. I think we both know how that goes. Remember last year? You started out well enough ““ filing your receipts, hitting the elliptical, volunteering at the local animal shelter. Then came February, and with it, doom. You started charging your lattes and trading workouts for sit-ins. By the time March rolled around, we found you in front of a Boy Meets World marathon eating peanut butter directly from the jar. Not cute.

This year, we’re serious about self-improvement. With the right amount of will and dedication, you can transform yourself into a gleaming, glamorous, Angelina-esque earth mother with solid finances and a great ass. But it won’t be easy. We’re talking blood, sweat, and tears, and probably other gross fluids as well. Thank God BeautyNewsNYC is here to give you the verbal abuse”¦I mean, encouragement you need to reach your goals.

Think of this as your own personal pep talk according to your sign. We’ll recommend the tools you’ll need as you battle your way to a newer, better you.