September 2006

LOUD AND CLEAR: M.A.C.’s Lip and Eye Makeup for Fall

By C S

Eyes and lips can speak volumes more than a billboard in Beverly Hills.

Among M.A.C.’s new fall products is Loud Lash, a mascara that provides more volume than Mick Jagger’s best decibels. Apply one coat and this ion-wear formula thickens lashes with the alacrity of lightning. Apply two coats (you can zigzag the motions for a 60’s look) and you can forget about makeup for the rest of your face. Loud Lash won’t smudge (we tested it), and doesn’t budge once applied.

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“A big trend for Fall is eyelash extensions,” says Samantha von Sperling, owner of Polished Social Image Consultants in New York. “The number one choice for eyes is jewel tones, and the big color is purple, followed by a strong green: jade emerald, accents of rust reds and aubergine.” M.A.C.’s Out Loud collection achieves this look as it glitters with Liquidlast liners that come in Crayola-box shades of Inkspill (deep green with green pearl), Pinkcraft (vintage pink with red pearl), and Blue Herizon (mid-tone blue with pearl).

Lip plumpers are also big for fall. “Now (cosmetics companies) have started integrating lip plumping treatments into gloss,” says von Sperling. “Plushglass is one example.” Indeed, M.A.C.’s new Plushglass can put mere gloss to shame. In one compact tube comes gloss and lip volumizer in pretty shades like Pretty Plush (a creamy pink with white pearl), Big Kiss (rusty coral with pink and white pearl), and Oversexed (clear red wine with small gold pearl).

While Plushglass does make your lips tingle (that’s the collagen-plumping effect), it seductively amps up lips without making them look like you’re trying to emulate Angelina Jolie. The formula contains soybean and licorice extracts and phospholipids delivered in nanosomes—meaning your lips are continuously moisturized and juicy as ripe fruit.

And if Plushglass doesn’t offer enough color for you, Lip Varnish certainly will. Once you wear this decadent liquid lipstick that will remind you of Marilyn Monroe’s painted lips, you’ll feel as though you’ve stepped into a 1950s movie. But Lip Varnish is ultra modern: special polymers create a shiny, plastic finish while lasting for the duration as encapsulated extracts moisturize the lips. In shades like Soft Tease (cool tan with soft pink pearl), Pink Patina (soda-pop violet with white pearl), and Warning! (deep brick red), you’ll be glad to go retro.