On Sunday, April 25 2010, the Beauty Bus Foundation hosted its first Beauty Drive fundraising event. The event— sponsored by OPI, Bosley, Joico and more—was a lovely and elegant affair, with many fashionable guests in attendance. Reporter Lisa Sigell of KCBS/KCAL News hosted the event, encouraging guests to bid on hot ticket items in the silent auction, such as lunch with actress Amber Valleta, and two tickets to the Indianapolis 500.

The Beauty Drive – which took place at The Mark for Events in West L.A.—raised a great deal of money for a worthwhile cause. The Beauty Bus Foundation is a non-profit organization that improves the quality of life for home-bound, terminally or chronically ill patients and their primary caregivers. They provide in-home beauty and grooming treatments—free of charge— to empower and provide relief to people during a difficult time.

Earth Month is here and “Aveda Earth Day Beach Cleanups” is calling on the company’s network of salons and community members to participate in a series of cleanups around California. The goal is to strategically take local and global action to protect waterways, promote organic farming, empower communities and help make clean water accessible to everyone – everywhere. Aveda is working to end the daily struggle of more than 1 billion people worldwide that lack access to clean and safe drinking water.

Chinatown’s New High (M)art has begun their retail revolution. A series of designer pop-up stores, each lasting 6-weeks long, has taken over this 300 square foot storefront. Grey Ant, the initiator of the current high-waist movement whose Spring/Summer 2008 Collection preview was heralded at the recent L.A. and N.Y. fashion weeks, is now taking its turn in this state-of-the-art retail game of peek-a-boo.

Grey Ant, founded by fashion-insurgent Grant Krajecki, has commandeered the pop-up store and filled it with a sensational selection of signature looks including runway-pieces, denim, original sunglasses, surprise collaborations, archived-early-ons, and never-before-seen creations designed specifically for this opportunity.

Grey Ant’s bold reputation stems from Krajecki’s long-cultivated and unique approach to design and runway. Retail lovers will be enamored with Grey Ant’s state-of-the-art collections, replete with unparalleled shapes, revolutionary graphics and fearless directions.

Grey Ant Pop-Up Store
www.greyant.com
Chinatown
New High (M)art
741 New High Street
Los Angeles, CA 90012
www.newhighmart.com

December 15, 2007 – January 31,2008; Open daily (12 – 6:00 p.m., later by appointment)