A Saturday That Makes Scents

What happens when you mix a legendary community with the world’s largest fragrance house? You get an event for the beauty books – Fashion Fragrance Premiere. On Saturday, October 13, 2007, Sniffapalooza, Ron Robinson of the Los Angeles beauty haven Apothia, and the fragrance house Givaudan, will be hosting an educational event on latest fragrance trends and the creation process, in honor of LA Fashion Week. Usually available to only exclusive industry insiders, this unique chance is one not to be missed.

The multi-sensory day begins with a continental breakfast at 8:30am at Mauro’s Café, at Fred Segal Melrose. A presentation follows, and then from 10:00am to noon guests have the unique opportunity to meet presenters and representatives of famous product lines available at Apothia – along with fashion press and industry professionals. Learn all about the process that goes into fashion trend researching and the production of fragrances. Sample five new handmade blends from a Givaudan perfumer, designed to match five upcoming trends. These fragrance previews will be available only at this special event.

Go ahead ““ take note now. And bonus: raffles, commemorative Fashion Fragrance Premiere t-shirt and Apothia gift bags. This amazing event is being offered to Sniffapalooza members first, but once members have a chance to register http://www.ronrobinsoninc.com/apothia/givaudan/, it will open up to everyone. So, rally your friends and prepare your olfactory senses for a special Saturday.