The Peek-A-Boo Retail Revolution
Grey-Ant Pop-Up Store Hits Chinatown

Chinatown’s New High (M)art has begun their retail revolution. A series of designer pop-up stores, each lasting 6-weeks long, has taken over this 300 square foot storefront. Grey Ant, the initiator of the current high-waist movement whose Spring/Summer 2008 Collection preview was heralded at the recent L.A. and N.Y. fashion weeks, is now taking its turn in this state-of-the-art retail game of peek-a-boo.

Grey Ant, founded by fashion-insurgent Grant Krajecki, has commandeered the pop-up store and filled it with a sensational selection of signature looks including runway-pieces, denim, original sunglasses, surprise collaborations, archived-early-ons, and never-before-seen creations designed specifically for this opportunity.

Grey Ant’s bold reputation stems from Krajecki’s long-cultivated and unique approach to design and runway. Retail lovers will be enamored with Grey Ant’s state-of-the-art collections, replete with unparalleled shapes, revolutionary graphics and fearless directions.

Grey Ant Pop-Up Store
www.greyant.com
Chinatown
New High (M)art
741 New High Street
Los Angeles, CA 90012
www.newhighmart.com

December 15, 2007 ““ January 31,2008; Open daily (12 – 6:00 p.m., later by appointment)