Fragrance

June 2008

By Michelyn Camen
  • FACT: The National Retail Federation says that “gift cards and cash are going to remain the most popular gifts for graduates this June”.

    FACT: Graduates aren’t just from colleges and high schools. According to a NPD, a marketing research group, “65% of girls between the ages of 10-13 (middle and junior high girls) wear fragrance”.

    Beauty News has put together the ultimate “˜it’ list of fragrances for grads of various ages. They may need the cash. But why not add a little dash?

    TWEENS: Most teen girls love anything sweet, girly and a “˜cool’ bottle helps. Tweens can be brand conscious, and are environmentally conscious as well. Our top picks:

    ralph_lauren.jpg

    Ralph Lauren Ralph Rocks ““ This fruity floral really “˜rocks’.
    LAVANILA Vanilla Grapefruit – Effervescent and 100% natural ingredients; doesn’t smell like a cookie.

    HIGH SCHOOL GRADS:
    For the Girls, less sweet and more flowers; they might appreciate higher end brand names as well:

    tommy_girl_by_tommy_hilfiger.jpg

    TOMMY GIRL By TOMMY HILFIGER – Created by Calice Becker, one of the best noses in the industry, this is one of the best fragrances for any age. An effervescent floral she’ll never tire of.

    Emilio Pucci ‘Vivara’ Eau de Parfum – The retro-pattern bottle contains a sparkling green floral fragrance.

    For the guys: Keep it light and only one or two squirts, please.

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    CLEAN Men – Smells like you just showered. That’s a good thing!
    Issey Miyake L’Eau d’Issey Summer Pour Homme ““ Refreshing and light, with a hint of spice.

    COLLEGE GRADS – And you thought school was tough? Welcome to real life. Every college grad needs a fragrance that is perfect for every occasion”¦whether it’s that first interview or that hot date.

    shiloh.jpg

    For her: We love Hors la Monde’s cult favorite Shiloh, (we wear it!). This is a chypre like no other; a citrusy-fresh, slightly herbal, and an unexpectedly deep, dark and mysterious fragrance.

    anvers_by_ulrich_lang.jpg

    For Him: Every young man we tested this on smelled amazing. What is it? It’s Anvers by Ulrich Lang, a classic with a twist – citrus and mint, woods and guava and leather and sesame.



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