Hair Care

May 2006

By Allison O'Rourke
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    Having to deal with the gradual dimming of my baby blonde tresses over time, as I grew into adulthood, I’d fallen into the all-too familiar trap of highlighting or color treating my hair in search of that long-gone golden perfection of my youth. At age 14, I took my first trip to the salon, where I had a few wispy blonde highlights cast into my young hair. Today, I perpetuate the vicious cycle, having since explored the wide blonde spectrum all the way from honey to platinum.

    Finally achieving a shade of blonde that doesn’t turn my mane into straw and is the perfect combination of my natural color and the wonders of professional highlighting, the task of maintaining my Goldie-locks had begun.

    That’s where Marc Anthony’s Brilliant Blondes line came in.

    Marc Anthony, the Canadian sensation and world-renowned hair stylist, salon owner, and founder of the Marc Anthony True Professional line, has created three hair-care lines, Be Brunette, Brilliant Blondes, and Rich Reds, to nourish and maintain color-treated hair. He has also expanded with the Forever Long, Instantly Thick, Strictly Curls, and Simply Straight series. Each line takes you from beginning to end, starting with shampoos and conditioners and finishing with styling lotions, putties, and finishing sprays.

    Upon entrusting my golden locks to the Brilliant Blonde line, which offers product choices for both caramel to light golden blonde shades and pale yellow to platinum tones, I have to admit I was hesitant. Seeing that mine was more of a honey clover shade, I decided to try the caramel to light golden blonde products.

    The shampoo and conditioner smelled divine; infused with a lush tropical fruit scent, one that I couldn’t quite put my finger on, but adored anyway. Even the Brilliant Blonde Volume Boost Styling Lotion had a wonderful fresh fragrance. After only several uses of the shampoo and conditioner, my shade of blonde was still completely in check. The warm, rich tones of my hair were gleaming and needless to say I was more than pleased.

    The weekly liquid silk 60-second mask lived up to its name and made my tresses “like butta”, but the best part was that it penetrated every strand completely in one short minute. Great news for those of us who dread standing in the shower, head full of deep conditioner, waiting the three to five agonizing minutes to rinse it out.

    The definite standout product among the color-treated lines has to be the Moisture Gloss Color Extender. Suitable for all hair shades and types, this great serum acts as the interchangeable tool that can be applied to seal and lock in color while using the Brilliant Blondes, Be Brunette, or Rich Reds products.

    The Be Brunette line offers products infused with organic coffee and clove extract, which nourish both rich brown tones, as well as darker shades. For red heads, the Rich Reds line uses vitamin A to seal hair cuticles and moisturize from root to tip, while the silk amino wraps and protects the hair strand and binds with the vitamin A for ultimate protection.

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    Not blessed with a full head of voluminous locks? Try the Instantly Thick series, which was developed with a natural Phytokeratin formula that penetrates tresses to thicken the natural protein in hair to give it gorgeous body and a rich, sexy luster.

    The thickening shampoo protects hair color and repairs damaged areas, while the weightless conditioner uses Phytokeratin to strengthen locks without weighing them down. A heat activated thickening cream is perfect when trying to achieve that soft, undone look that is so big this spring.

    Offering an array of styling products, the thickening line also includes a root lifting foam, volume styling spray, a new thickening balm, and a finishing spray.

    If your dilemma is frizzy, dry curls then try the Strictly Curls line that uses vitamin E, the ultimate moisturizer, to replenish your strands and prevent moisture breakdown in hair. Silk Protein also binds moisture to the keratin in the hair follicle improving the texture and providing a boost of shine. Trapping the moisture in each curl, frizz is said to be almost instantly banished.

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    Not excluding any hair type or length, Marc Anthony cleverly introduced his Forever Long series designed to maintain a long, healthy mane. The key to its success is the presence of Wheat Protein in the products, which stimulates hair growth by developing at the base of the hair follicle and working its way down to protect the entire strand. For longer hair, spilt ends are always the enemy, but the strengthening shampoo and conditioner bonds those ends, repairing the weakened, dry areas of your hair. The Forever Long formula helps hair grow at its maximum rate and nourishes each strand starting at the scalp and working down the hair shaft for ultimate manageability and shine.

    Where to Buy: Each product in the line is priced at $7.99 and available in the US at Ulta, www.ulta.com. The Strictly Curls, Forever Long, and Instantly Thick lines are available in the US at drugstores nationwide.



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