Game On!
Ouidad’s PlayCurl Is a New Line to Know

Ouidad’s PlayCurl line ends the myth that curly hair doesn’t need volume. Created for thin curly hair the products are free of waxes and oils because the aim is to remove buildup and moisturize hair to reveal curls that bounce.

The shampoo is a light gel that contains silk and wheat protein as well as green tea, aloe extract, and rosemary that cleanse hair and help revive the shape of the curl. The creamy conditioner moisturizes but functions mainly as a detangler. Collectively, these clarifying products remove dirt and impurities and add moisture to revive and restore curls to their natural state.

Fortifying products like Ouidad Deep Treatment, an at-home heat-activated conditioner, are recommended for use every two weeks. The thick cream contains essential amino acids, proteins, and moisturizers, including panthenol, wheat germ oil, and jojoba seed oil. To use, apply to towel-dried hair, cover with a shower cap, and leave for at least 20 minutes. Professionals recommend applying a hairdryer or hot towels because heat relaxes the hair cuticle allowing nutrients to penetrate the shaft.

After conditioning, you don’t need gobs of product, which is why the mousse is an excellent option for thin hair. The Pro-Vitamin B5 enriched-liquid turns into foam upon pumping and provides just enough moisture and hold.

Products range from $11-30. For more product information and where to purchase products, log on to www.ouidad.com.