Intelligent Design: Phyto Shampoo

It’s hard enough keeping hair in shape during yet another hot and humid summer, what with having to fend off frizz, dryness, and sun damage, but its about to get much easier to balance the delicate ecosystem atop our heads.

And getting smart about your hair means understanding that a healthy scalp equals healthy hair. After 10 years of research and development Phyto has launched a revolutionary new shampoo, Phytoprogenium. This contains Progenium, a breakthrough active ingredient, which encourages the activity of beneficial bacteria while eliminating harmful germs from the scalp.

The formula for sizzling summer hair starts with the botanical ingredients found in Progenium. Two types of sugar alcohol derived from natural resources like straw, milk, wood, and bran stop harmful bacteria from adhering to hair and promote the generation of good bacteria that promotes hair growth.

Calling all itchy scalp sufferers! Phytoprogenium works wonders on itchiness as well, so say goodbye to those dowdy Selsun Blue bottles. Now berry oil extract soothes, while almond milk, olive leaf, and marshmallow root hydrate and protect hair. Steeped in vitamin E, and packed with natural softening ingredients, it can easily turn dry damaged locks to silk almost instantly.

Phyto believes so strongly in their product, that they’ve even gone so far as to dub Phytoprogenium, “The Intelligent Shampoo.” Noting that the scalp is often overlooked, this shampoo does its best to protect and maintain a healthy balance of beneficial and harmful bacteria.

Editor’s tip: Be consistent when using a new shampoo, let your hair become accustomed to the change in product and formula.

Phytoprogenium is available at fine salons nationwide and at www.phyto.com.