March 2009

Good & Damaged

By Courtney Kretchman

A new collection has just hit the streets of LA, and well, it just couldn’t be more “LA.” Limited quantities of statement-adorned tees make up this casually dramatic Alp-n-Rock debut collection. The tees are warm, perhaps even a bit too warm for many of our So Cal days, but the cool eco-friendly material is reason enough for us to ignore a little shvitzing.

The tees proclaim personal messages of everything from “Heart Broken,” “Damaged” and “Temptation” to “Don’t Fall in Love with Me” and “Give Back”. Messages are also translated in hand-stitched German, Italian, and the like. About 10 different designs make up the edgy and reversible collection ““ plus a few mens’ styles as well.

The small line screams (almost literally) of laidback luxury”¦ and isn’t that what Los Angeles is all about anyway?

Check out http://www.alpnrock.com or Jakin & Boaz ““ 323.735.1777.