By David Bennett
At the core of its name, both literally and figuratively, Amenity offers skin care products specifically for men. Unlike other men’s skin care lines typically adapted from pre-existing women’s products, the Amenity line was developed for men from the ground up.
While there are other skin care products focused on the male demographic, none have invested the resources into scientific research and development like Amenity has. Founded by an MBA grad from Babson University and co-ventured with chemists and scientists, Amenity has developed a product with the understanding that men’s skin is typically found more rough and oily than women’s skin.
Just as most of us wouldn’t use any random shampoo or conditioner, picking proper skin care product should be conducted with equal diligence. True to the male form, Amenity keeps it simple and straightforward. Each bottle is solid black with white copy – perhaps playing to the notion that most men see life in black and white. Moreover, each product is clearly and discernibly labeled. To illustrate, they call the shaving cream, “Shave Cream.” After shave is simply “After Shave.” And, one can guess what name they’ve labeled the gel face cleanser . . . “Gel Face Cleanser.” As my girlfriend would say, “They’ve made it idiot-proof.”
Keeping it simple, Amenity’s products are also oil, fragrance and alcohol free. For those guys who were hanging at their fraternity houses during chemistry class, it’s not a good thing to put oil and alcohol on your skin. The beauty is, Amenity’s chemists and scientists have already figured all that out for you. The process is straightforward: Cleanser, Shave Cream, After Shave. If you want to get fancy, they have The Balm which is “the bomb.” Ba dump bump. But seriously, The Balm is a great moisturizer. They also have the anti-breakout gel in a stick form, but it’s a bit difficult to apply.
All in all, Amenity is a great gift idea for the special man in your life. Not only will he appreciate getting skin care products he doesn’t need a diagram to use, but you can rest assured it was created with him in mind ““ and as such, he’ll stay out of your stuff.
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