Lunging in Luxury

By David Bennett

Prominently displayed at the northeast corner of Camden Drive & Wilshire Blvd are the channel letters of The Sports Club/LA. Referred to by many as the most exclusive and luxurious fitness club in the world, the Beverly Hills facility boasts 40,000 square feet of fitness options in one of the most expensive real estate markets in the world. There are a myriad of reasons members are attracted to The Sports Club/LA, namely their state-of-the-art equipment, cutting-edge workout classes led by their fitness experts, and their “who’s who” membership roster.

Unlike most other fitness clubs, The Sports Club/LA offers its members the flexibility of a month-to-month membership. Basic members pay a $1,000 initiation fee and monthly dues start at $160. The basic membership entitles its bearers use of all equipment, attendance in classes, towel service and validated garaged parking beneath the gym.

For those with the insatiable appetite for exclusivity, The Sports Club/LA offers an Executive program. Executive members enjoy all the amenities Basic members have, with the added bonus of a private, passcode-secured locker room. The Executive locker room can only be accessed by executive members, and houses a personal locker for each of its members. Executive members are entitled to a 24 hour turnaround laundry service in which the club will launder, dry and fold its Executive member’s soiled workout gear from the day before, and then conveniently place it back in the member’s locker. Valet parking and access to the other clubs in the chain are also amenities enjoyed by Executive members. Executive membership requires an initiation fee of $1,500 and monthly dues start at $240.

It’s pretty much undisputed that the The Sports Club/LA boasts the most luxurious amenities of any gym around, but how about the personnel? True to form, all employees at The Sports Club/LA are professional, knowledgeable, helpful and beautiful. After all, what would a gym in Beverly Hills be without beautiful people?

The Sports Club/LA is located at 9601 Wilshire Blvd at Camden in Beverly Hills. Membership inquiries can be made on the web at www.thesportsclubla.com or by calling 310.888.8100.