It’s A Dog’s Life

Two prominent trends in Los Angeles are celebrity culture and holistic lifestyles. Tapping into the town’s obsession with being famous and healthy is an organic dog treat company called A Dog’s Life, which features customers’ dogs on its line of four organic flavors: Peanut Butter & Honey, Bacon & Cheddar, Chicken & Barley, and Bacon & Cheddar.

Customers can upload their dog’s photo to www.adogslife.net as part of an ongoing contest to appear on the next round of packaging. Past winners include a surfing Labrador, a lifejacket wearing Yorkie and a mutt named Paul Anka. We hear there’s a Welsh Corgi vying for a title in ’08…

A Dog’s Life also offers customized bags of treats for those who only want to see their dog’s mug on the package. After all, it may be awhile until you get your 15 minutes, but at least your dog can claim his today.

A Dog’s Life is available at most Whole Foods locations, City Bakery in Santa Monica and www.adogslife.net.