Lather, Rinse, Repeat

It is no secret that Sassy has grown up in the lap of luxury from her designer collar to duds. No expense has been spared to keep her happy and healthy. For the past year, she has enjoyed a weekly shower with mommy that includes bathing with a lavender-scented aromatherapy shampoo, to keep her smelling better than all the other pups at the dog park. However, it is no secret that Sassy encounters some of her own beauty woes as an apricot toy poodle. Maintaining that gorgeous color obviously cannot be that easy. While Sassy’s curls do not shed, she gets knotty and the daily brushing removes the kinks, but often leaves her hair frizzy.

Diligently researching products more than I would for my own hair, I found Sassy’s saving grace—a canine grooming system called Isle of Dogs. Isle of Dogs’ coatcare™ collection incorporates holistic healing methods using a pH-balanced formula suited to dogs’ delicate skin. The British chemist who developed the formulas made sure to include one of two main ingredients in all of the products: cold-pressed evening primrose oil, for it’s natural coat-balancing oils and fatty acids; and royal jelly because research found that feeding the hair follicle promotes hair regeneration. This would have been perfect for when Sassy was shedding her puppy coat and looked like her back half was balding.

Just as humans select grooming products based on hair color, type, and amount of processing, Isle of Dogs developed a system that accounts for considerable differences among the 165 breeds. With 16 products (10 shampoos, 2 conditioners, 2 grooming sprays, 2 food supplements) to choose from, Isle of Dogs created distinct formulas to concentrate of each dog’s specific skin and coat needs. But with all these choices, it is a challenge just to decide the right combination for your dog. Fortunately for novices, Isle of Dogs provides “coat consultants” via the website or by calling 888-687-4872, to determine exactly which products will benefit your dog most based on breed, gender, coat texture, color, age, and lifestyle. Once the hard part is out of the way, the website also offers excellent advice about how to dry and brush your dog after bathing, common grooming myths, and the do’s and don’ts of bath time. Thanks to Isle of Dogs for making Sassy healthier from the inside out… Perhaps a little more high maintenance along the way, but she’s definitely worth it.

Isle of Dogs
Available online at www.iodogs.com
Nearest retailer:
LA Dogworks
1014 N Highland Avenue
Los Angeles, CA 90038